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How we think, why we do it our way and a little expertise on Texas.

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Articles

How to Perfect Your Pitch When Seeking Media Play in Texas

You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.

Articles

Know Your Vulnerabilities Before You Go Into Battle in Texas

The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges.  You wouldn’t go to battle without preparation ––

All Hat and No Cattle
Articles

All Hat and No Cattle

We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are

We Shake Hands
Articles

We Shake Hands

If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing

Carry Your Own Water
Articles

Carry Your Own Water

Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the

Reading the Line: Content vs. Credibility
Articles

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the

Commentary…under embargo
Articles

Commentary…Under Embargo

The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a