We know Texas.
We navigate the diverse Texas landscape to earn public trust and market share.
The Monument Group is the leader of Texas-focused professional research, public relations, public affairs, corporate campaigns, and statewide on-the-ground advocacy.
America’s leading brands trust our Texas credentials.
“Our work with The Monument Group has helped us to stay in front of important local issues while demonstrating leadership and responsiveness to community priorities.”
“The Monument Group has been a pivotal partner for Invenergy’s growth in Texas, executing a communications program to support our initiatives, including the successful development of the largest solar project in North America.”
“Our work with The Monument Group has been instrumental in framing and amplifying our mission to provide high-quality and accessible education across our region as we continue to grow our campus footprints.”
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How we think, why we do it our way and a little expertise on Texas.
Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience.
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in
In Texas, You Need a Customized Communications Plan Because All Issues are Local
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications
Playbook: How to Handle Negative Publicity in Texas
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its