You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.
We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are
If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing
Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the
There is only one thing to talk about right now, of course: The pandemic and its impact on Texas’ communities and economy.
I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue. “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the
The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a