Insights
How we think, why we do it our way and a little expertise on Texas.
10 Dos and Don’ts When Communicating About Your Development Project in Texas
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come
Yes, Your Issue is Divisive — Here’s How To Gain the Edge
The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious
Even Slam-Dunk Initiatives Need a Strategic Communications Campaign in Texas
When it comes to elections, you can never take for granted what the public knows and how it will respond at the ballot box. Even on an issue that would seem to attract widespread support, educating the electorate is essential.
Improve Your Chance for Success in Texas with a Partner Who Knows the Lay of the Land
You can’t assume you know how a Texas audience will respond to your position or agenda. The state is simply too vast, with disparate industries, complex politics, a strong-willed citizenry, and a deep and rich history. If you’re looking to
To Win Support for Your Initiative in Texas, You Need a Strategy — Not a Deliverable
If you were a doctor, you wouldn’t prescribe medication before diagnosing the patient in need. If you were a lawyer, you wouldn’t call a witness without knowing how they’d testify, or even how to question them. Then why would you
Disciplined Messages and Content Are Key to Winning the Communications Battle
Texans are big on straight talk. If your message is not straightforward and relevant, your initiative, project, or campaign won’t get the attention and traction required to succeed in the Lone Star State. Effective content requires taking a strategic and