Navigating the Diverse Texas Landscape to Earn Public Trust & Market Share
When communicating in a state as dynamic as Texas, it is important to keep a vigilant eye on how things are changing. Politics, prices, population and public opinion are constantly evolving, which means your strategy and messages should as well,
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be
The Texas Legislature is a curious creature for a variety of reasons: It has a regularly scheduled session just once every two years. And when legislators do convene, it’s only for 140 days. And then there’s this: They aren’t allowed
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications
By Scott Dunaway and Travis Thomas For your initiative to have any hope of gaining traction and succeeding in Texas, you need to be able to enlist others who will advocate on your behalf, garner support and encourage others to
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.
The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges. You wouldn’t go to battle without preparation ––
We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are
Navigating the Diverse Texas Landscape to Earn Public Trust & Market Share
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