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How we think, why we do it our way and a little expertise on Texas.

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Articles

Texas Trends That Affect Your Initiative in 2023

When communicating in a state as dynamic as Texas, it is important to keep a vigilant eye on how things are changing. Politics, prices, population and public opinion are constantly evolving, which means your strategy and messages should as well,

Articles

How to Perfect Your Pitch When Seeking Media Play in Texas

You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.

Articles

Know Your Vulnerabilities Before You Go Into Battle in Texas

The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges.  You wouldn’t go to battle without preparation ––

All Hat and No Cattle
Articles

All Hat and No Cattle

We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are