Insights
How we think, why we do it our way and a little expertise on Texas.
10 Dos and Don’ts When Communicating About Your Development Project in Texas
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come
Yes, Your Issue is Divisive — Here’s How To Gain the Edge
The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious
Even Slam-Dunk Initiatives Need a Strategic Communications Campaign in Texas
When it comes to elections, you can never take for granted what the public knows and how it will respond at the ballot box. Even on an issue that would seem to attract widespread support, educating the electorate is essential.
Your Initiative Stands a Better Chance if You Know How to “Speak Texan”
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be
Planning to Tackle the Texas Legislature? The Time to Prep was Yesterday.
The Texas Legislature is a curious creature for a variety of reasons: It has a regularly scheduled session just once every two years. And when legislators do convene, it’s only for 140 days. And then there’s this: They aren’t allowed
If You Want Your Story Heard in Texas, Sometimes You Have to Tell It Yourself
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s