Insights
How we think, why we do it our way and a little expertise on Texas.
Ron Burgundy’s Newsroom Is Dead — This Is How to Get Your Message Heard
Despite the ongoing evolution of the Texas media landscape, newsrooms remain near the center of influence over what issues are covered and how they’re portrayed. To give your initiative or issue the best chance at getting the coverage you want
How Texas Got Its Swagger: A Comprehensive Guide
Texas is at or near the top of so many categories of industry, infrastructure, trade and the economy that it influences how business gets done in the Lone Star State. We have assembled this comprehensive guide to where Texas leads
Tough Battles Have Complicated Histories: The Pursuit of Casino Gaming and Sports Betting in Texas
Texas has a long history of opposition to casino gaming and sports betting, but there are indications opposition may be eroding. The reasons for the changes in attitude are numerous and complicated. But companies serious about making a play for
Planning to Tackle the Texas Legislature? The Time to Prep was Yesterday.
The Texas Legislature is a curious creature for a variety of reasons: It has a regularly scheduled session just once every two years. And when legislators do convene, it’s only for 140 days. And then there’s this: They aren’t allowed
If You Want Your Story Heard in Texas, Sometimes You Have to Tell It Yourself
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s
Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in