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How to Perfect Your Pitch When Seeking Media Play in Texas

You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.

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Yes, Your Issue is Divisive — Here’s How To Gain the Edge

The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious

Articles

Know Your Vulnerabilities Before You Go Into Battle in Texas

The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges.  You wouldn’t go to battle without preparation ––

Strategic Campaigns in Texas

Get on the ground with our Statewide Field Network.

Reading the Line: Content vs. Credibility
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Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the

Commentary…under embargo
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Commentary…under embargo

The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a