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Playbook: How to Handle Negative Publicity in Texas

Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities.  Developing an effective response to negative publicity requires properly diagnosing its

Strategic Campaigns in Texas

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Carry Your Own Water
Articles

Carry Your Own Water

Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the

Reading the Line: Content vs. Credibility
Articles

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the