Insights
How we think, why we do it our way and a little expertise on Texas.
Disciplined Messages and Content Are Key to Winning the Communications Battle
Texans are big on straight talk. If your message is not straightforward and relevant, your initiative, project, or campaign won’t get the attention and traction required to succeed in the Lone Star State. Effective content requires taking a strategic and
Your Complete Guide to Working with a Strategic Communications Partner (vs. a PR Firm) in Texas
Companies wanting to do business in Texas often seek out a public relations firm to do their bidding. They issue a press release, host an event or run some ads. The results (if any) are rarely lasting. Companies that seek
Ron Burgundy’s Newsroom Is Dead — This Is How to Get Your Message Heard
Despite the ongoing evolution of the Texas media landscape, newsrooms remain near the center of influence over what issues are covered and how they’re portrayed. To give your initiative or issue the best chance at getting the coverage you want
If You Want Your Story Heard in Texas, Sometimes You Have to Tell It Yourself
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s
Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in
In Texas, You Need a Customized Communications Plan Because All Issues are Local
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications