Insights
How we think, why we do it our way and a little expertise on Texas.
Texas Trends That Affect Your Initiative in 2023
When communicating in a state as dynamic as Texas, it is important to keep a vigilant eye on how things are changing. Politics, prices, population and public opinion are constantly evolving, which means your strategy and messages should as well,
Your Initiative Stands a Better Chance if You Know How to “Speak Texan”
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be
Planning to Tackle the Texas Legislature? The Time to Prep was Yesterday.
The Texas Legislature is a curious creature for a variety of reasons: It has a regularly scheduled session just once every two years. And when legislators do convene, it’s only for 140 days. And then there’s this: They aren’t allowed
If You Want Your Story Heard in Texas, Sometimes You Have to Tell It Yourself
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s
Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in
In Texas, You Need a Customized Communications Plan Because All Issues are Local
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications