Insights
How we think, why we do it our way and a little expertise on Texas.
10 Dos and Don’ts When Communicating About Your Development Project in Texas
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come
Yes, Your Issue is Divisive — Here’s How To Gain the Edge
The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious
Even Slam-Dunk Initiatives Need a Strategic Communications Campaign in Texas
When it comes to elections, you can never take for granted what the public knows and how it will respond at the ballot box. Even on an issue that would seem to attract widespread support, educating the electorate is essential.
Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in
In Texas, You Need a Customized Communications Plan Because All Issues are Local
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications
Playbook: How to Handle Negative Publicity in Texas
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its