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Articles

How to Perfect Your Pitch When Seeking Media Play in Texas

You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.

Articles

Yes, Your Issue is Divisive — Here’s How To Gain the Edge

The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious

All Hat and No Cattle
Articles

All Hat and No Cattle

We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are

We Shake Hands
Articles

We Shake Hands

If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing

Carry Your Own Water
Articles

Carry Your Own Water

Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the