How we think, why we do it our way and a little expertise on Texas.
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s increasingly difficult to influence not just what people see and
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in the Lone Star State. In the far west, you’ve got
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its impact, establishing the appropriate team, knowing when to stay quiet
By Scott Dunaway and Travis Thomas For your initiative to have any hope of gaining traction and succeeding in Texas, you need to be able to enlist others who will advocate on your behalf, garner support and encourage others to get on board. In other words, you need friends. You
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet. You need to know what will make their readers care
The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges. You wouldn’t go to battle without preparation –– knowing if you have enough ammo, fuel, food, and intelligence
We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are the casualties. Somebody call in the cavalry. Our team is
If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing low-cost strategies for education and advocacy. But these interactions are
Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the news media. The COVID-19 pandemic has only exacerbated these challenges and
Whether you’re generating support for a new initiative or securing approval for a special project, ensuring your message reaches and resonates with the right audience is central to success in Texas. As the media continues to splinter and morph, it’s increasingly difficult to influence not just what people see and
By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in the Lone Star State. In the far west, you’ve got
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its impact, establishing the appropriate team, knowing when to stay quiet
By Scott Dunaway and Travis Thomas For your initiative to have any hope of gaining traction and succeeding in Texas, you need to be able to enlist others who will advocate on your behalf, garner support and encourage others to get on board. In other words, you need friends. You
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet. You need to know what will make their readers care
The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges. You wouldn’t go to battle without preparation –– knowing if you have enough ammo, fuel, food, and intelligence
We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are the casualties. Somebody call in the cavalry. Our team is
If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing low-cost strategies for education and advocacy. But these interactions are
Tough Times Business evolves when confronted by disruption and crisis. It forces a company to innovate and be more competitive in a rapidly changing landscape. One industry that continues desperately to keep up in this very dynamic environment is the news media. The COVID-19 pandemic has only exacerbated these challenges and
We navigate the diverse Texas landscape to earn public trust and market share.
Austin | Fort Worth | Dallas
