How we think, why we do it our way and a little expertise on Texas.
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come with a ready-made, expected group of opponents. Pipelines, manufacturing facilities,
You can’t assume you know how a Texas audience will respond to your position or agenda. The state is simply too vast, with disparate industries, complex politics, a strong-willed citizenry, and a deep and rich history. If you’re looking to do anything successfully in Texas, it all starts with research.
If you were a doctor, you wouldn’t prescribe medication before diagnosing the patient in need. If you were a lawyer, you wouldn’t call a witness without knowing how they’d testify, or even how to question them. Then why would you send a press release or submit a letter to the
Texas is at or near the top of so many categories of industry, infrastructure, trade and the economy that it influences how business gets done in the Lone Star State. We have assembled this comprehensive guide to where Texas leads as a tool for you to gain new insights and
Texas has a long history of opposition to casino gaming and sports betting, but there are indications opposition may be eroding. The reasons for the changes in attitude are numerous and complicated. But companies serious about making a play for casino gaming and sports betting in Texas must understand the
When communicating in a state as dynamic as Texas, it is important to keep a vigilant eye on how things are changing. Politics, prices, population and public opinion are constantly evolving, which means your strategy and messages should as well, or else you risk sounding out of touch. Your credibility
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be viewed through a single political lens and can’t always be
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
By Scott Dunaway and Travis Thomas For your initiative to have any hope of gaining traction and succeeding in Texas, you need to be able to enlist others who will advocate on your behalf, garner support and encourage others to get on board. In other words, you need friends. You
The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges. You wouldn’t go to battle without preparation –– knowing if you have enough ammo, fuel, food, and intelligence
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come with a ready-made, expected group of opponents. Pipelines, manufacturing facilities,
You can’t assume you know how a Texas audience will respond to your position or agenda. The state is simply too vast, with disparate industries, complex politics, a strong-willed citizenry, and a deep and rich history. If you’re looking to do anything successfully in Texas, it all starts with research.
If you were a doctor, you wouldn’t prescribe medication before diagnosing the patient in need. If you were a lawyer, you wouldn’t call a witness without knowing how they’d testify, or even how to question them. Then why would you send a press release or submit a letter to the
Texas is at or near the top of so many categories of industry, infrastructure, trade and the economy that it influences how business gets done in the Lone Star State. We have assembled this comprehensive guide to where Texas leads as a tool for you to gain new insights and
Texas has a long history of opposition to casino gaming and sports betting, but there are indications opposition may be eroding. The reasons for the changes in attitude are numerous and complicated. But companies serious about making a play for casino gaming and sports betting in Texas must understand the
When communicating in a state as dynamic as Texas, it is important to keep a vigilant eye on how things are changing. Politics, prices, population and public opinion are constantly evolving, which means your strategy and messages should as well, or else you risk sounding out of touch. Your credibility
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be viewed through a single political lens and can’t always be
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
By Scott Dunaway and Travis Thomas For your initiative to have any hope of gaining traction and succeeding in Texas, you need to be able to enlist others who will advocate on your behalf, garner support and encourage others to get on board. In other words, you need friends. You
The art of business has a lot in common with the art of war. That’s especially true in Texas, where a unique sociopolitical landscape serves up plenty of unexpected twists and challenges. You wouldn’t go to battle without preparation –– knowing if you have enough ammo, fuel, food, and intelligence
We navigate the diverse Texas landscape to earn public trust and market share.
Austin | Fort Worth | Dallas
