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How we think, why we do it our way and a little expertise on Texas.

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Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience

By Scott Dunaway and Travis Thomas The vastness of Texas is matched only by its variation from city to city and region to region. Industries, demographics, natural resources, politics and public opinion all vary depending on where you look in

The Monument Group September 23, 2022

Articles

In Texas, You Need a Customized Communications Plan Because All Issues are Local

The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications

The Monument Group September 23, 2022

Insights

How we think, why we do it our way and a little expertise on Texas.

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Texas is Too Big for One Message to Work Statewide. You Have to Adjust for Your Audience

In Texas, You Need a Customized Communications Plan Because All Issues are Local