Implemented statewide public affairs campaign on behalf of the state’s largest employer.
Serving the needs of customers and communities in Texas
The Monument Group’s engagement with Walmart focused on highlighting the tremendous economic and community impacts of the state’s largest private employer. The Monument Group developed content and materials, fact sheets, online advertisements and coordinated the company’s participation in targeted events, such as the annual Texas Tribune Festival. Our efforts promoted the company’s industry-leading initiatives in the areas of healthcare, education, sustainability, disaster relief, U.S. manufacturing, fighting hunger, veterans assistance programs, and women’s empowerment.
In addition, The Monument Group branded, launched and managed a coalition-driven campaign of free market advocates and public retailers, including Walmart. A comprehensive campaign about a complex issue that requires significant education of the public and policy makers to generate legislative action, our efforts for the coalition have included developing messages and materials, engaging with the media, recruiting and mobilizing coalition members and third party advocates, coordinating legislative strategy and conducting digital outreach and advertising.
“IDEA Public Schools is executing its mission in Tarrant County to provide a rigorous, high-quality, and accessible educational experience for all students and to ensure their success in a college environment and beyond. Our work with The Monument Group has been instrumental in framing and amplifying that narrative across our region as we continue to grow our campus footprints.”
Public Affairs in Texas
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