Lyft pioneered ridesharing with a friendly community of drivers utilizing their personal vehicles to impact the way communities think about and use transportation.
Home to several of the largest cities in the country, Texas is a massive market for transportation, and Lyft’s advocacy and partnership with local organizations allowed the company to develop critical credibility and lead the charge for rideshare regulation in the state.
The Monument Group navigated the fast lane for Lyft with a disciplined, comprehensive communications and advocacy strategy that connected with Austin’s Transportation Department, the Austin City Council, the Austin Bergstrom International Airport and the state legislature to craft and eventually sign into law statewide ridesharing legislation.
