How we think, why we do it our way and a little expertise on Texas.
The public relations industry was founded on the principle that the news media played a central role in message dissemination and informing the public about your issue or endgame. That’s no longer a viable strategy. Over the past decade, we have seen this beachhead erode with the explosion of alternative
For a state as vast and diverse as Texas, sometimes words just won’t cut it. You’ve got to see the landscape. Meet the people. Most importantly, you’ve got to understand the different motivations and cultures of each unique region of our state. Effective storytelling in Texas hinges on knowing what,
Companies wanting to do business in Texas often seek out a public relations firm to do their bidding. They issue a press release, host an event or run some ads. The results (if any) are rarely lasting. Companies that seek to make a deep and lasting impact in Texas while
Despite the ongoing evolution of the Texas media landscape, newsrooms remain near the center of influence over what issues are covered and how they’re portrayed. To give your initiative or issue the best chance at getting the coverage you want in Texas, you need to understand how newsrooms function. You
A shortsighted communications strategy can make or break the effort of any organization. Whether your company is a Fortune 50 organization advancing a national campaign, a privately held group with interests across the Lone Star State, or a startup looking to get a foothold here, poor communications planning is vulnerable
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be viewed through a single political lens and can’t always be
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its impact, establishing the appropriate team, knowing when to stay quiet
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet. You need to know what will make their readers care
I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue. “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the news media in a proactive or defensive posture; Event-based support
The public relations industry was founded on the principle that the news media played a central role in message dissemination and informing the public about your issue or endgame. That’s no longer a viable strategy. Over the past decade, we have seen this beachhead erode with the explosion of alternative
For a state as vast and diverse as Texas, sometimes words just won’t cut it. You’ve got to see the landscape. Meet the people. Most importantly, you’ve got to understand the different motivations and cultures of each unique region of our state. Effective storytelling in Texas hinges on knowing what,
Companies wanting to do business in Texas often seek out a public relations firm to do their bidding. They issue a press release, host an event or run some ads. The results (if any) are rarely lasting. Companies that seek to make a deep and lasting impact in Texas while
Despite the ongoing evolution of the Texas media landscape, newsrooms remain near the center of influence over what issues are covered and how they’re portrayed. To give your initiative or issue the best chance at getting the coverage you want in Texas, you need to understand how newsrooms function. You
A shortsighted communications strategy can make or break the effort of any organization. Whether your company is a Fortune 50 organization advancing a national campaign, a privately held group with interests across the Lone Star State, or a startup looking to get a foothold here, poor communications planning is vulnerable
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be viewed through a single political lens and can’t always be
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications strategy must take this reality into account. The diversity of
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its impact, establishing the appropriate team, knowing when to stay quiet
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet. You need to know what will make their readers care
I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue. “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the news media in a proactive or defensive posture; Event-based support
We navigate the diverse Texas landscape to earn public trust and market share.
Austin | Fort Worth | Dallas
