Lyft

Case Study

Lyft

Easy Ride Across Texas

Lyft, the fastest-growing rideshare company in the U.S., pioneered ridesharing nationwide with a friendly community of drivers utilizing personal vehicles along with a commitment to effecting positive change for the future of our cities. We navigated the fast lane for Lyft with a disciplined, comprehensive communications and advocacy strategy as the company entered the Austin market, expanding its footprint in Texas.

Lyft carpool vehicle with two women
The Route

Our team continues to provide valuable insight for Lyft into local markets across the state, including political assessments, messaging and media counsel, and stakeholder engagement. We have also assisted in the coordinated management of a statewide lobby team. Through this work, we steered Lyft’s policy team as it engaged with Austin’s Transportation Department, Austin City Council, the Austin Bergstrom International Airport and the state legislature.

Lyft scooters on street
woman using Lyft app on phone
The Destination

Bringing Lyft’s policy team together with local and state agencies ultimately led to statewide ridesharing regulations that were signed into law in May of 2017. To guide this successful legislation, The Monument Group managed a disciplined and comprehensive messaging, communications and advocacy strategy.

We also focus on communicating Lyft’s industry-leading initiatives on a regional basis and developing local partnerships that transform lives through transportation. Our work highlights Lyft’s tremendous economic and community impact in Austin and across the state.