How we think, why we do it our way and a little expertise on Texas.

How The Monument Group Views:
Reading the Line: Content vs. Credibility

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the news media in a proactive or defensive posture; Event-based support

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Commentary…under embargo

Commentary…Under Embargo

The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a phenomenal concept in a day and age where Americans need

Read More >
Reading the Line: Content vs. Credibility

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the news media in a proactive or defensive posture; Event-based support

Read More >
Commentary…under embargo

Commentary…Under Embargo

The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a phenomenal concept in a day and age where Americans need

Read More >