How we think, why we do it our way and a little expertise on Texas.

  • Filter by Topic

  • Filter by Type


What You Need to Know Before You Hire a Communications Partner in Texas

A shortsighted communications strategy can make or break the effort of any organization. Whether your company is a Fortune 50 organization advancing a national campaign, a privately held group with interests across the Lone Star State, or a startup looking

White Papers

Playbook: How to Handle Negative Publicity in Texas

Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities.  Developing an effective response to negative publicity requires properly diagnosing its


How to Perfect Your Pitch When Seeking Media Play in Texas

You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.

Reading the Line: Content vs. Credibility

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the

Commentary…under embargo

Commentary…Under Embargo

The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a