Companies wanting to do business in Texas often seek out a public relations firm to do their bidding. They issue a press release, host an event or run some ads. The results (if any) are rarely lasting. Companies that seek
Despite the ongoing evolution of the Texas media landscape, newsrooms remain near the center of influence over what issues are covered and how they’re portrayed. To give your initiative or issue the best chance at getting the coverage you want
A shortsighted communications strategy can make or break the effort of any organization. Whether your company is a Fortune 50 organization advancing a national campaign, a privately held group with interests across the Lone Star State, or a startup looking
For decades, Texas has been a deeply red state with strongly held conservative ideals. But it’s also home to sizable blue areas in major cities with diverse populations and more liberal viewpoints. That means issues and initiatives can rarely be
The success you’ve had advancing your brand’s initiatives or tackling hot-button issues elsewhere in the country won’t always translate once you cross the Texas state line. Outsiders often need reminding, Texas is like a whole other country, and your communications
Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities. Developing an effective response to negative publicity requires properly diagnosing its
You’ve got one shot to make your best pitch for media coverage in Texas, and if you don’t get it right, you’ll miss the strike zone. You need to understand how your issue will be interpreted by a media outlet.
I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue. “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the
The New York Times (I know, it’s a long ways from Austin, TX) has a special section called Times Insider, designed to “deliver behind-the-scenes insights into how news, features, and opinion come together at The New York Times.” It’s a
Navigating the Diverse Texas Landscape to Earn Public Trust & Market Share
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