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Playbook: How to Handle Negative Publicity in Texas

Negative news about your company or its initiatives can range from damaging to distressing to distracting. Handling bad press in Texas presents a unique set of challenges and opportunities.  Developing an effective response to negative publicity requires properly diagnosing its

Articles

Yes, Your Issue is Divisive — Here’s How To Gain the Edge

The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious

All Hat and No Cattle
Articles

All Hat and No Cattle

We live in a world awash in disinformation, divisiveness and vitriol. Causes, companies and even people can be “canceled,” or at least severely derailed by small but influential armies who fight with charged rhetoric and distortion. Fact and truth are

We Shake Hands
Articles

We Shake Hands

If You’re Gonna Play In Texas… you’ve gotta have a field in the band. We live in a digital first world. Social interaction, entertainment, news intake and essential needs are all being fulfilled online. Corporate campaigns have taken note, designing

Reading the Line: Content vs. Credibility
Articles

Reading the Line: Content vs. Credibility

I often meet with prospective clients in search of a “PR firm” for their business, campaign or issue.  “PR” means different things to different organizations and has been generally interpreted to mean: Guiding a client in its interactions with the