For a state as vast and diverse as Texas, sometimes words just won’t cut it. You’ve got to see the landscape. Meet the people. Most importantly, you’ve got to understand the different motivations and cultures of each unique region of
Credibility is the lynchpin of every campaign. If your organization is not trustworthy and genuine, how can you expect stakeholders to support your project or policy position? Successful public affairs initiatives require authenticity coupled with strategy. Not just speaking from
When your company is dealing with a legal issue, it’s likely you’re confronting challenges both in the courtroom and the court of public opinion. And just as you wouldn’t ask your public affairs partner to represent you in court, you
Assuming the initiative or issue you’re pursuing in Texas is so admirable it’ll automatically receive a warm reception is shortsighted. You need others speaking on your behalf. No matter the project, your chances of success are small without the active
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come
The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious
When it comes to elections, you can never take for granted what the public knows and how it will respond at the ballot box. Even on an issue that would seem to attract widespread support, educating the electorate is essential.
You can’t assume you know how a Texas audience will respond to your position or agenda. The state is simply too vast, with disparate industries, complex politics, a strong-willed citizenry, and a deep and rich history. If you’re looking to
If you were a doctor, you wouldn’t prescribe medication before diagnosing the patient in need. If you were a lawyer, you wouldn’t call a witness without knowing how they’d testify, or even how to question them. Then why would you
Texans are big on straight talk. If your message is not straightforward and relevant, your initiative, project, or campaign won’t get the attention and traction required to succeed in the Lone Star State. Effective content requires taking a strategic and
Navigating the Diverse Texas Landscape to Earn Public Trust & Market Share
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