Insights
How we think, why we do it our way and a little expertise on Texas.
The Perils of Plagiarism
Credibility is the lynchpin of every campaign. If your organization is not trustworthy and genuine, how can you expect stakeholders to support your project or policy position? Successful public affairs initiatives require authenticity coupled with strategy. Not just speaking from
There Are No Appeals in Public Perception: Get It Right the First Time
When your company is dealing with a legal issue, it’s likely you’re confronting challenges both in the courtroom and the court of public opinion. And just as you wouldn’t ask your public affairs partner to represent you in court, you
How Do You Find a Qualified Advocate to Help Your Issue Succeed in Texas?
Assuming the initiative or issue you’re pursuing in Texas is so admirable it’ll automatically receive a warm reception is shortsighted. You need others speaking on your behalf. No matter the project, your chances of success are small without the active
10 Dos and Don’ts When Communicating About Your Development Project in Texas
If you’re building a refinery, no one is ever going to cheer that you’re moving in next door. If you’re about to construct a transmission line, the neighbors are going to complain. There are some businesses or projects that come
Yes, Your Issue is Divisive — Here’s How To Gain the Edge
The noisy discord in today’s digital townsquare means that no matter the apparent value of your project or proposal, it’s bound to be divisive to some degree. What might seem like the most logical, innocuous issues, sometimes even with obvious
Even Slam-Dunk Initiatives Need a Strategic Communications Campaign in Texas
When it comes to elections, you can never take for granted what the public knows and how it will respond at the ballot box. Even on an issue that would seem to attract widespread support, educating the electorate is essential.